Buster the Boxer Dog, Mrs Claus, a Robin, or a dad called Dave – Who will win the hearts of the UK public this Christmas – and why is this…
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This week I’ve seen two of the most useful articles – I’ve read in some time – on what makes great online video – and how to reach huge new…
… Or an unproven new way to kid your audiences that you’re not really selling to them? Let’s face it, traditional forms of media advertising are well past their sell-by…
Why the success of online news video rests on Native Advertising, Facebook Instant Articles, Twitter Moments, Snapchat Discover and Google’s AMP In five years time Facebook.. “..will be definitely mobile,…
Digital news video that works online — my top ten From Hilary Benn’s Iraq speech to AJ+, NowthisNews, John Sweeney’s Snapchat refugee documentary, native advertising and long-form animations — ten examples of digital news…
2016 has been heralded as the year news organisations really get to grips with the challenges of online news video. In his annual Media Journalism and Technology predictions, Nic Newman…
(Warning — a considerable number of footballing cliches will appear in the next 1500 or so words) Leicester City’s incredible season is being heralded the greatest sporting story of all time. A…
"1.8 million words is the power of one minute of video" Dr. James McQuivey, Forrester It is difficult to overstate the importance of video, to any future marketing or communications...
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SUMMARY It might be the dawn of a new day for The Independent, or the start of a new digital adventure writes David Hayward, but which will it be? This…
Storytelling, technology, the explosion of online news video – and how native advertising can save the newspaper industry It has been quite a year for online news video. The industry…
Much has been made of the announcement, the Washington Post is re-vamping its online video strategy. The publisher’s video director, Micah Gelman, has made it clear the Post will now…
An online-only, budget Beeb might be the only way to save our beloved British broadcaster. News the BBC is set to open an online store, to compete with the likes…