Telling a great story through video, on a fast turnaround, allows brands to showcase current happenings to the wider digital audience via online press, social media or niche sites. This makes it possible to further capitalize on budget spent towards in-person events, thus extending the time and exposure of different initiatives.

2020 creates content that tells the story of your event or PR initiatives. It’s important to not just summarize these activations but to also tell the greater story of what happened, why and what was achieved.